Monday, September 14, 2009

Battle of the Theme Parks

Our Sunday newspaper had a huge article about what Disney World is doing to try and brace itself for the attendance drain that will come as a result of Universal Studios opening of The Wizarding World of Harry Potter - a theme park within a theme park. Or at least that's how the Universal folks describe it. I have to say, this is the very first time I've seen a legitimate threat to Disney's theme park dominance in Florida. But don't worry fellow Floridians, it will all be good for us. Because Orlando will be overrun with tourists when that Harry Potter World opens next year. Little muggles and wizards from all over the world will be flocking to Central Florida to experience Harry Potter world. More tourism for Universal means more money for Florida. The travel and tourism of our state will definitely get a boost from Harry's magic wand. 

So what's Disney doing to prepare for the spell that Universal will cast on tourists near and far? It's overhauling Fantasyland. This Fantasyland redesign will rely heavily on the Disney Princess franchise, which is a powerful force, speaking from experience. Between the Little Mermaid, Snow White, Sleeping Beauty, Belle and now Tinkerbell, if you're the parent of a little girl, you cannot escape the Princess Fantasyland! 

I can't wait for the Harry Potter - Snow White throwdown! It's going to be magical!

No comments: